Shoppers are faced with overwhelming choice. Unable to decide, they simply give up. Not because your products aren't brilliant. But because choosing requires endless scrolling, reading, comparing.
Refina does that work for them. No preset questions. No quiz. Shoppers just type what they want, in their own words. It knows your catalog. And it knows which mushroom does what and why collagen beats hyaluronic acid for wrinkles. Then tells shoppers why. Turns "I have no idea" into "I'll take it."
“That one”. Here's why.
YOUR CATALOG + GOOGLE = REFINA
Which best describes your skin type?
What is your primary concern?
Question 3 of 7...
What are you looking for?
That sounds like rosacea. Niacinamide is your ingredient. Here are the 3 products in this store that have it — and why each one works differently.
Your customer needs a vitamin C serum. You've got multiple options.
They read the first description. Then the second. Open a third tab. Google "is ascorbic acid better than SAP?" Start wondering if they need vitamin C at all. Close the tab.
It's not that they didn't want to buy from you. It's that choosing was simply too hard.
Generic "you may also like" widgets don't help. They just show MORE products without explaining why any of them actually matter.
Refina solves the real problem: helping people choose based on their individual needs.
Refina doesn't just match keywords. It learns what makes each product different and adds Google's global knowledge.
When a shopper lands on a product page and seems unsure, Refina prompts: "Not sure if this one's for you?"
No endless scrolling, no comparison fatigue. Just confident, informed purchasing decisions.
Refina doesn't use black-box algorithms. It learns your product catalog, then provides intelligent knowledge-based reasoning for every recommendation.
"Can you recommend a cleanser for sensitive skin?" Natural language, no product codes or filters required.
Refina instantly searches your products, comparing ingredients, benefits, and attributes to find perfect matches.
"Contains soothing aloe vera and chamomile, ideal for calming sensitive skin." Clear, scannable reasons shoppers can trust.
One tap to see details, one tap to add to cart. No second-guessing, no comparison shopping on competitor sites.
Most recommendation apps are basically darts in the dark. "People who bought X also bought Y"
tells you nothing about whether niacinamide actually helps redness.
Refina knows. Then explains. That's not a recommendation. That's expertise.
Beauty brands with 500+ products and customers who research ingredients. Supplement stores where "which magnesium?" is a genuine question. Technical gear shops where specs translate to performance and customers care about materials.
Beauty brands with 500+ products and customers who research ingredients.
Supplement stores where "which magnesium?" is a genuine question.
Technical gear shops where specs translate to performance.
Basically: If your products have meaningful differences and your customers aren't idiots, Refina probably makes sense.
Start with a 30-day free trial on any plan. Cancel anytime.
All plans include full AI recommendations with "Why" explanations.
Perfect for testing Refina
For growing brands with choice overload
For scaling stores with high traffic
or $790/year (save 17%)
Best-in-class recommendation quality
What happens after the 30-day trial? You'll be charged for your selected plan. Cancel anytime before the trial ends—no questions asked.
Can I change plans later? Yes! Upgrade or downgrade anytime.
10-15 minutes. Install the app, sync your product catalog, add the app block to your theme. No coding required.
No. Refina automatically analyzes your existing product titles, descriptions, and attributes. It learns ingredients, benefits, materials, and use-cases from what's already in your catalog.
No. Refina is built on Shopify's app block system and loads asynchronously. Your store speed won't be affected.
Yes. Refina uses Shopify's native app blocks, which work with any modern Shopify theme (2.0+).
No. Refina only uses your product catalog data. We're GDPR compliant and privacy-first by design.
Refina uses advanced AI to analyze your product catalog and match shopper needs. Most merchants see immediate value from day one.
Join growing Shopify brands using AI that actually explains its recommendations. Reduce cart abandonment, increase AOV, and give shoppers the confidence to buy.
✓ No credit card required • ✓ Full access to all features • ✓ Cancel anytime