The only AI shopping assistant that shows its reasoning. Reduce cart abandonment from indecision with transparent product recommendations.
Often, shoppers are simply overwhelmed by choice and unsure which product is right for them.
50+ vitamin C serums. 30 different cleansers. 40 supplement formulations.
Your customers scroll endlessly, open multiple tabs to compare, get frustrated, and leave—not because of price, but because they can't confidently answer:
"Which one is actually right for ME?"
Generic "You may also like" widgets don't solve this. They just show more products without explaining why any of them matter.
Refina solves the real problem: purchase paralysis.
Unlike generic "You may also like" widgets, Refina shows transparent, scannable reasoning for every product suggestion.
When a shopper lands on a product page and seems unsure, Refina prompts: "Not sure if this one's for you?"
No endless scrolling, no comparison fatigue. Just confident, informed purchasing decisions.
Refina doesn't use black-box algorithms. It learns your product catalog, then provides transparent reasoning for every recommendation.
"Can you recommend a cleanser for sensitive skin?" Natural language, no product codes or filters required.
Refina instantly searches your products, comparing ingredients, benefits, and attributes to find perfect matches.
"Contains soothing aloe vera and chamomile, ideal for calming sensitive skin." Clear, scannable reasons shoppers can trust.
One tap to see details, one tap to add to cart. No second-guessing, no comparison shopping on competitor sites.
Most recommendation apps just show more products. Refina builds purchase confidence by explaining the reasoning behind every suggestion.
Refina shines when you have a deep catalog with meaningful product variations—where shoppers NEED guidance to choose confidently.
Perfect fit: 500-2,000 product catalogs
Perfect fit: 300-1,500 product catalogs
Perfect fit: 800-3,000 product catalogs
Common Thread: Your customers are educated, value transparency, and make purchase decisions based on product attributes—not just price or popularity.
Start with a 30-day free trial on any plan. Cancel anytime.
All plans include full AI recommendations with "Why" explanations.
Perfect for testing Refina
For growing brands with choice overload
For scaling stores with high traffic
or $790/year (save 17%)
Best-in-class recommendation quality
What happens after the 30-day trial? You'll be charged for your selected plan. Cancel anytime before the trial ends—no questions asked.
Can I change plans later? Yes! Upgrade or downgrade anytime.
10-15 minutes. Install the app, sync your product catalog, add the app block to your theme. No coding required.
No. Refina automatically analyzes your existing product titles, descriptions, and attributes. It learns ingredients, benefits, materials, and use-cases from what's already in your catalog.
No. Refina is built on Shopify's app block system and loads asynchronously. Your store speed won't be affected.
Yes. Refina uses Shopify's native app blocks, which work with any modern Shopify theme (2.0+).
No. Refina only uses your product catalog data. We're GDPR compliant and privacy-first by design.
Refina uses advanced AI to analyze your product catalog and match shopper needs. Most merchants see immediate value from day one.
Join growing Shopify brands using AI that actually explains its recommendations. Reduce cart abandonment, increase AOV, and give shoppers the confidence to buy.
✓ No credit card required • ✓ Full access to all features • ✓ Cancel anytime